Case study
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Facilitating agricultural market growth |
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Background
Agriculture is a critical contributor to Africa’s GDP, and poverty reduction. ICT can help improve the output, value, and impact of agriculture in Africa. The agricultural industry is the backbone of economic development in Ghana.
Solution
MTN Ghana and Esoko partnered to provide agricultural information to MTN customers through SMS services at a cost of 8p per text. Customers can request for information such as produce price alerts, bids and offers, and news and advisories, using a short code. Customers can also access inventory counts and transport information. This solution offers a platform for farmers and agricultural enterprises to interact with their customers. The benefits include increased effectiveness, productivity and sustainability of income generation. |
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