How we create value

MTN achieves profitability and creates value through selling a range of innovative and reliable communications products and services to around 208 million people in 22 emerging economies. To ensure the Group’s sustainability, our business model takes into consideration MTN’s vision, mission and values, supported by robust governance structures and processes. The environment in which we operate and our engagement with stakeholders both play a critical role in identifying risks and opportunities. Our strategy strives to maximise these opportunities and mitigate the risks effectively, and our management structure enables delivery of our strategy.

To understand how our business operates, the centre of this graphic represents the starting point: the acquisition of sufficient and appropriate radio spectrum through telecoms licences in targeted markets. Then, moving outwards, it is clear that capital investment is the next step in our value chain. This ensures efficient coverage, capacity and quality networks. Investment in people is also vital and feeds into the following step in our value chain, which is product development: ensuring the right products at the right prices. Sales and distribution is the next stage: we establish and maintain a wide and deep distribution network and foster sound partnerships. Ultimately, this leads to creating a distinct customer experience – we work to attract and retain our customers.

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