MTN Group Limited Integrated Report for the year ended 31 December 2017

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0
10
20
30
40
50
600
0
0
0
0
0
0
South
Africa
29,2 29,5
49,8 52,3
40,3 43,3
10,2 10,5 10,9 10,7
15,0 15,7
9,5 7,1
0,3 2,5 3,0 0,5 0,7 (2,4) 0,4
Nigeria Iran Uganda Ghana Cameroon Ivory
Coast
■ June 2017 ■ December 2017 Net additions
(million)
Subscribers at 217 million in 2017
Commercial review of operations
Effective enterprise
MTN strategy
for enterprise . . .
. . . is to serve
clients in a
segmented way
. . . with a connectivity
focused product
portfolio...
. . . and
differentiating
capabilities
Leverage MTN’s core assets
to service the enterprise market
SMEs Large enterprises
Mobile
connectivity
Fixed
connectivity
UC,cloud,IoT,
M2MΔ
OtherICT
(partnership)
Best customer
experience with
leading fulfilment,
assurance and
billing process
Seamless
collaboration
across the
MTN group
Develop the ‘MTN way
of selling’ programme to
ignite commercial
performance
Achieve superior
returns and
efficiencies by
leveraging the
scale of the group
Our focus in 2018
Continue to scale up CVM
and personalised pricing
Deliver pipeline and
sales in enterprise and
wholesale businesses
Δ Unified communication services, cloud, Internet of Things, machine to machine.
MTN Group Limited Integrated Report 2017 47
BRIGHT performance
and plans