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For long-term success, in addition to looking after our people and

customers, we must also look after our shareholders.

We are clear

on what we are asked to deliver: returns.

We must make sure we put the investment where the returns are.

When it comes to efficiency we need to make sure that we extract the

benefits of scale in each MTN country, but also as MTN Group: we must

leverage the power of being a group.

How we will achieve these

•

Leverage our scale in market by using our number one or two positions in all

countries to win; and leverage our scale across markets to reap the benefits in

terms of funding, procurement, commercial functional steering, brand and culture.

•

Save to invest by choosing not to spend on certain elements and then investing

those savings in areas where the returns are most favourable.

•

Ensure return-based capital allocation by being very scientific about

how and where we choose to invest and distribute profits.

•

Focus on cash flows by tightly managing cash upstreaming from operations.

Our 2022 aspirations

Improve

ROIC

Report top-

quartile

TSR

Increase AFCF

yield

Improve EBITDA

margin

Returns and efficiency focus

Details of our performance in 2017

• Aligned our financial KPIs with BRIGHT.

• Stabilised our EBITDA margin in the second half to record a margin of 34,0%*.

This was held back by higher foreign currency denominated expenses in

Nigeria because of the depreciation of the naira.

• Recorded a decline in the cash ratio (measured by subtracting capex intensity

from EBITDA margin), given the decline in the EBITDA margin and stable

capital intensity in the year.

• Reduced capex unitary costs after completing the validation of our smart

capex model. This addresses the challenges faced by every operator:

how to prioritise our investments with limited resources amid increasing

competitive pressure, while delivering profitable growth.

• Achieved TSR ranking of 19 in MSCI Emerging Markets Telecoms Index. This

is better than the median of 22, but not yet in the top 12, which represents

the top quartile.

• Reviewed the way we guide the market, introducing medium-term targets.

• Negotiated procurement savings of 15%.

44

MTN Group Limited

Integrated Report 2017