Manufactured
Social and
relationship
Natural
The motivation, skills,
safety and diversity
of our employees,
contractors, partners
and suppliers
Our networks; 2G,
3G and 4G base
stations and fibre;
electronic devices;
public infrastructure
Debt and equity
financing; cash
generated from
operations and
investments
Human
Financial
Intellectual
Our culture;
our know-how; proprietary
and licensed technology,
procedures and
processes
Trusted relationships
with customers,
communities, governments
and regulators, suppliers,
trade unions, industry
bodies and civil rights
groups
Spectrum,
energy and land
How we create value using the six capitals
Inputs
SDGs
Our business model is informed by our
vision, purpose, values and governance, and
supports the delivery of our BRIGHT strategy:
Transforming the stocks of capital through our business activities
We create value by developing and distributing a range of innovative and reliable
communication products and services. We depend on various resources and
relationships, known as the six capitals, to do this.
How we do business
We ensure our agility by continuously
assessing our market context (page 4)
and our material matters (pages 16 and 17).
Best customer experience
• Lead market in NPS.
• Reduce monthly churn.
• Achieve best brands in
markets.
Returns and efficiency focus
• Improve ROIC.
• Report top-quartile TSR.
• Increase AFCF yield.
• Improve EBITDA margin.
Ignite commercial
performance
• Grow subscribers to
300 million.
• Grow market share.
• Ensure stable voice revenue.
• Grow enterprise and
wholesale revenue.
Growth through data
and digital
• Achieve 200 million
data subscribers.
• Achieve 100 million
digital subscriptions,
including 60 million for
MTN Mobile Money.
Hearts and minds
• Lead market in employee NPS.
• Improve employee engagement.
• Enhance reputation.
• Ensure effective risk and
compliance practices.
Technology excellence
• Lead market in network NPS.
• Increase efficiency of
customer-facing systems.
• Increase population coverage.
• Improve network quality.
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MTN Group Limited
Integrated Report 2017




