9 / 108
G
Growth
through data
and digital
H
Hearts
and
minds
T
Technology
excellence
established clearly defined initiatives and KPIs for each of the six areas of
‘BRIGHT’. We expect these initiatives, which are effective 2018, to support
improved top-line growth, EBITDA margins and cash flow over the medium term.
•
•
Implement dual-data
strategy.
•
•
Position MTN as media
and entertainment
gateway.
•
•
Scale up mobile financial
services.
•
•
Stephen van Coller
•
•
Jens Schulte-Bockum
•
•
Develop high-performance
culture and talent.
•
•
Step up risk management,
governance, transparency.
•
•
Manage reputation
proactively with a revised
stakeholder-inclusive
approach.
•
•
Paul Norman
•
•
Felleng Sekha
•
•
Ralph Mupita
•
•
Ensure targeted
network rollout.
•
•
Harmonise capex planning
across functions.
•
•
Ensure digital
transformation of IT
systems.
•
•
Improve efficiency across
all technology operations.
•
•
Jens Schulte-Bockum
•
•
Achieve 200 million
data subscribers.
•
•
Achieve 100 million
digital subscriptions,
including 60 million for
MTN Mobile Money.
•
•
Lead market in
employee NPS.
•
•
Improve employee
engagement.
•
•
Enhance reputation.
•
•
Ensure effective risk and
compliance practices.
•
•
Lead market in
network NPS.
•
•
Increase efficiency of
customer-facing systems.
•
•
Increase population
coverage.
•
•
Improve network quality.
The group president and CEO is responsible for delivery against all
metrics across BRIGHT and the remuneration of all executives is
dependent on their delivery, to differing degrees, on BRIGHT.
MTN Group Limited
Integrated Report 2017
07
Who we are