MTN’s value creation
MTN profits and creates value through selling a range of innovative and reliable voice, data, digital and enterprise products
and services. To ensure the Group’s sustainability, our five-step business model considers MTN’s vision, mission and
values, supported by our governance structures and processes.
In this graphic, the outermost ring represents the environment in which we operate. This is explained in 
1, 2, 3 and 4.
Moving inwards, the next ring represents our internal environment. The following is the first step in our business model: the
acquisition of sufficient and appropriate radio spectrum through telecoms licences in targeted markets. Investment is
next – carefully considered capex ensures efficient coverage, capacity and quality networks. It also considers investments made to facilitate the expansion of new revenue streams, while investment in people ensures we have the appropriate
skills to deliver our strategy. The next step is product development: ensuring the right products at the right prices. Sales
and distribution is the subsequent step: we establish and maintain a wide and deep distribution network and foster
sound partnerships.
Ultimately, all these lead to the heart of our business model: creating a distinct customer experience – we work to attract
and retain our customers. By optimising each step in this business model, which involves some capital trade-offs, MTN is
able to generate profits and do so in a sustainable way, with positive financial implications for providers of capital, including
through dividends and share buy-backs.
