MTN South Africa's performance and outlook
 |
|
| |
2015 |
|
2014 |
|
2016
guidance |
|
| Net additions (’000) |
2 595 |
|
2 293 |
|
1 100 |
|
| Revenue (Rm) |
40 038 |
|
38 922 |
|
|
|
| EBITDA margin (%) |
33,4 |
|
32,1 |
|
|
|
| Capex (Rm) |
10 948 |
|
5 676 |
|
7 970 |
|
NPS %  |
78 |
|
70 |
|
|
|
|
Overcoming operational challenges
MTN South Africa delivered encouraging results
despite operational challenges, including industrial
action in the first half of the year. A strong focus
on customer experience, competitive offerings,
aggressive network rollout and employee
engagement resulted in a successful turnaround in
the second half.

Along with other commodity exporters, South Africa’s
economy and currency were weak in 2015, with GDP
growth slowing to 1,3% in the year from 1,5% in 2014
and 2,2% in 2013. The average rand/dollar exchange
rate declined 13%, after a volatile performance, hurt
by softer demand for commodities.
We increased our subscriber base by 9,3%,
surpassing 30 million customers. The number of
subscribers in the prepaid segment increased
12,3% to 25,3 million, a result of attractive voice and
data offerings. The postpaid subscriber base
declined by 3,3% to 5,2 million because of the
limited availability of handsets, which normalised in
the fourth quarter.
Total revenue increased by 2,9%, driven mainly
by healthy growth in data revenue. This was, however,
offset by an 18,0% reduction in handset revenue
and a 2,4% decrease in outgoing voice revenue.
Service revenue, which excludes handset revenue
and other revenue, increased 7,5%. Data revenue
increased by 37,2% to contribute nearly a third – or
31,7% – to total revenue. This performance was
supported by our strong 3G and LTE network rollout, as well as increased 3G and LTE device penetration.
The number of smartphones on our network
increased by 10,6% to 7,6 million.
Enterprise Business Unit (EBU) and digital
services revenue growth was encouraging, with more
services offered to EBU customers and content
downloads gaining traction. The market in
South Africa, however, remains highly competitive
in this area.
The EBITDA margin expanded by 1,3
percentage points to 33,4%, a result of cost-containment
initiatives including lower staff and
advertising costs and lower handset sales. However,
the expansion of the network resulted in higher rent
and utilities, as well as transmission costs.
We almost doubled capital expenditure, raising
it 92,9% to R10 948 million, by adding 966 2G, 1 593
co-located 3G and 3 148 co-located LTE sites. By
expanding 3G and LTE coverage, we ensured better
quality and capacity. However, the rollout process
did cause some disruptions to the network. MTN
South Africa’s net promoter score
(NPS, a
measure of customer satisfaction) increased to 78%
in the year from 70% in 2014. This was mainly as a
result of value offers and improved network quality
in the fourth quarter of the year. In 2015, of the six
quality of service metrics for which we obtain
external assurance for South Africa, four declined in
the year, one improved and one was unchanged
(
117).
MTN South Africa continues to actively engage
with the authorities regarding the planned auction of
2,6GHz and 3,5GHz spectrum frequency, which we
need to further expand and enhance our LTE
network. However, as a short-term solution, we have
re-farmed existing spectrum to cater for LTE
technology.
Looking ahead
South Africa’s economic outlook for 2016 remains
weak with GDP estimated to grow at 0,9%. The
depreciation of the rand, constrained infrastructure
as well as higher food prices as a result of the severe
drought of 2015 is expected to increase inflation
levels in 2016.
Notwithstanding this, we expect our operational
performance to extend the positive momentum of
the second half of 2015 into 2016, supported by
competitive voice and data offerings as well as the
expansion of digital and EBU services. We expect to
add 1,1 million subscribers in 2016.
We expect to benefit from our focused work to
improve 3G and LTE network quality and capacity as
well as an enhanced 3G/LTE device plan
implemented towards the end of 2015. The operation
will also continue to roll out fibre-to-the-home,
thereby improving customer experience. We expect
to commit approximately R8,0 billion in capex
in 2016.
We continue to work towards improving our
cost structures and creating efficiencies. In 2016,
MTN South Africa will implement Project Next!, the
Group’s back office transformation programme.
Among other priorities in the year ahead are
investing in strong and experienced executive
leadership; engaging with our employees, and
continuing to work with the regulator to obtain much
needed 4G spectrum.
