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All about MTN
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Our reporting suite
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Investment case – a compelling African growth story

How we create and preserve value
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Creating and preserving value through our business model
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Social, Ethics and Sustainability Committee Chair's review
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Delivering value through our strategy
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Finance and Investment Committee Chair’s review
Our Ambition 2025 strategy
Our strategic performance dashboard
Connectivity
Fintech
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Create shared value
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Governance and remuneration
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Directors Affairs and Governance Committee Chair’s review
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Our strategic performance dashboard

In 2024, we executed on our Ambition 2025 strategy to shape the MTN of tomorrow.

We use KPIs to measure our performance in relation to our four strategic priorities. Although our strategic priority targets are set for 2025, executive remuneration is dependent upon meeting annual goals that contribute to achieving these 2025 KPIs. For more information, see the Remuneration Report.

Strategic priority Objectives How we measure success – Ambition 2025 Performance 2024  
 
Build the largest and most valuable platforms  Fintech
Pivot from 'product' to 'platform' play 100m MoMo users 63.1m
High 20% to low 30% growth in fintech service revenue 28.5%
291m
Drive industry-leading connectivity operations  Connectivity
MTN subscribers 300m subscribers
Doubling of consumer mobile data 200m active data users 157.8m
  Digital transformation | Step change in efficiencies and service levels >R5bn of expense savings off the 2020 base R3.8bn (of revised R7-8bn target, 2024 – 2026)
Own the Home 10m homes 5.4m  
Leading FibreCo in Africa Fibre footprint > 135 000km 121 000km  
Improving, refer to Create shared value
Create shared value  Create shared value
Step change in ESG positioning of the Group Top quartile ESG ratings
Greenhouse gas (GHG) emissions ~50% average reduction target by 2030 and Net Zero emissions by 2040 46.2%
Broadband coverage 95% broadband coverage by 2025 92.9%
Diversity and inclusion 50% female representation by 2030 43.7%  
Sentiment shift through stakeholder management MTN Reputation Index Score >75% 78.5%  
Broad-based ownership and inclusion across markets
Localisations:
– MTN Ghana
– MTN Uganda
Achieved 30% localisation
Achieved 20% localisation
Continuous growth in contribution to society Continue to contribute to societies and economies ~R155bn in economic value added  
Portfolio optimisation    Portfolio optimisation
Execute on ARP and reduction of leverage ARP proceeds >R25bn
  • R22.4bn of ARP target achieved to date.
  • Concluded sale of MTN interests in MTN Guinea-Bissau and MTN Guinea‑Conakry.
  • Finalised sale of MTN Afghanistan.
Middle East exit   Orderly exit from consolidated Middle East operations
  Reveal value of platforms and infrastructure assets Fintech and FibreCo separation
  • Mastercard agreement for minority equity investment of US$200m for ~4% of MTN Group Fintech.
  • Progressed work on fibre separation.
 
46.2% lower than the 2021 baseline and exceeding the 12.5% target for 2024.
Note that reported performance is impacted by exited markets relative to the original Ambition 2025 targets.
Key: Achieved annual targets
  In progress