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The opportunity
in Africa remains
attractive, with
consumption
expected to grow
significantly by
2025, driven by
middle and high-
income households.
We are constantly
refining our
business model
and strategy to
participate in, and
benefit from, the
continent’s exciting
new growth phase.
New senior management appointments
with the skills required to take MTN into
a new growth phase
New organisational structure to
enhance operational and governance
oversight
Refreshed board to ensure in-depth
commercial, risk and governance skills
and experience
Deep and fundamental review of our
operating model
AS WELL AS
• 19 989
diverse
employees
who understand how
to do business in
challenging markets
• 15,4 million
active
MTN Mobile Money
users
•
Detailed information about consumer
behaviour
•
Undemanding share valuation
MTN Group Limited
Integrated Report 2016
29
STRATEGIC
OVERVIEW