MTN Group Limited Integrated Report 2016

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West and Central Africa
• Subscribers increased by 5,0% to
111,9 million
• Revenue decreased by 0,3%*
• Data revenue increased by 22,8%*
Subscribers
111,9
million
■ Nigeria 55%
■ Ghana 17%
■ Cameroon 9%
■ Ivory Coast 9%
■ Benin 4%
■ Guinea-Conakry 2%
■ Congo-Brazzaville 2%
■ Liberia 1%
■ Guinea-Bissau 1%
Revenue
R80,7
billion
■ Nigeria 58%
■ Ghana 13%
■ Cameroon 8%
■ Ivory Coast 9%
■ Benin 5%
■ Guinea-Conakry 1%
■ Congo-Brazzaville 4%
■ Liberia 1%
■ Guinea-Bissau 1%
EBITDA
R33,0
billion
■ Nigeria 66%
■ Ghana 13%
■ Cameroon 6%
■ Ivory Coast 7%
■ Benin 3%
■ Guinea-Conakry (1%)
■ Congo-Brazzaville 4%
■ Liberia 1%
■ Guinea-Bissau 0,4%
Capex
R17,3
billion
■ Nigeria 50%
■ Ghana 14%
■ Cameroon 13%
■ Ivory Coast 10%
■ Benin 4%
■ Guinea-Conakry 2,3%
■ Congo-Brazzaville 3%
■ Liberia 2%
■ Guinea-Bissau 1%
Meaningful improvement in the
second half
MTN Nigeria showed a meaningful improvement in
the second half following regulatory challenges
earlier in the year. The operating environment
continued to be difficult with the contraction of the
economy impacting consumer spending.
We increased our subscriber base by 1,2% to
62,0 million, and grew our market share to 48,0%
from 44,8%. This was mainly due to the reconnection
of previously disconnected subscribers as well as
the aggressive drive to secure new connections with
the MTN StartPack tariff plan. MTN Nigeria was
voted the Most Valued Brand in Nigeria for 2016 in
the Top 50 Brands Survey measured on key
indicators such as customers’ brand awareness,
network quality, market category leadership,
innovation, spread and corporate social
responsibility.
Total revenue declined by 1,4%* as a result of lower
outgoing voice revenue which was impacted by the
delays in competitive offerings during the first half
of the year. Data revenue increased by 10,8%* and
contributed 21% to total revenue, supported by
competitive customised data offerings, the quality
of the LTE network and the introduction of new data
bundle plans, which allow eligible customers to
borrow data on credit and pay it back at their next
recharge. The number of smartphones on the
network increased by 36,1% to 20,4 million.
Digital revenue contributed 61% to data revenue
mainly as a result of MTN Music+ (a converged
music streaming and download platform), supported
by the youth segment. MTN Nigeria’s Mobile Money
active subscribers increased by over 100% to
1,6 million.
The EBITDA margin declined by 6,6 percentage
points to 46,4% excluding the impact of the Nigerian
regulatory fine. This was mainly as a result of foreign
currency challenges relating to US dollar-
denominated expenses such as towers and site
leasing.
MTN Group Limited Integrated Report 2016 49
PERFORMANCE
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