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Exposure to currencies
other than reporting
currency |
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Increasing diversification of the operating portfolio will reduce
concentration of risk. Operations are managed on a local currency
basis. Cash flow and foreign exchange risk is managed through
treasury policy and committee oversight. Much of this risk is also
an opportunity. |
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MTN supports local banking markets, providing an opportunity to
develop the banking industry, keep profits local and decreasing
potential volatility on local currencies by moving cross border flows
to receive and service obligations. |
| Exposure to high risk
countries |
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Diversification of the operating portfolio through further M&A,
in other emerging markets. An independent and dedicated risk
management team monitors country risk and business continuity.
Sound governance is ensured through the representation of
independent non-executive members on all boards while
representation of local shareholders provides local insight and
understanding. MTN takes a politically neutral stance but does
engage – through its dedicated stakeholders relationship function.
MTN adheres to a strong code of conduct. There are various
initiatives aimed at managing the impact of sanctions including in
separating funds management from sanctioned countries. |
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MTN has a commitment to support local ownership, usually
through private placements or OTC trading. These structures are
also beneficial to the company as local insight and understanding
is shared. It is usually the largest national taxpayer and/or employer.
It is involved in local social initiatives and its product is relevant to
improving the lives of the local population. |
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Increased regulation |
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MTN has taken actions including continued constructive and
transparent engagement with authorities at a group and country
level to ensure the success of social and commercial imperatives.
This is best done through proactive relationships and insights into
national challenges. MTN has also adopted a group-wide tax risk
management process to proactively as well as reactively consider
the implications of changing legislation and management of these
risks. |
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Every operation has a dedicated regulatory team lead by a local
member of the executive team. Again MTN’s local approach aimed
at maintaining better relationships does assist, as does proactive
engagement with regulators, showcasing international best practice
and educating on environmentally friendly solutions. MTN engages
on a range of social and environmental activities with government
bodies. |
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Slowing revenue growth |
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It is key to MTN to maintain its leadership position. MTN has
embarked on a strategy to effectively penetrate deeper into the
untapped voice markets by introducing a segmentation approach
to better understand the customer and therefore offer more
effective value propositions. This has been combined, in many
countries, with the implementation of a more effective distribution
strategy and framework. It has also recognised the need to diversify
its revenue stream thereby offering its customers a more holistic
service. MTN it has acquired ISPs in a number of countries and has
been increasingly introducing more non-voice products including
data and mobile money. In 2010 a dedicated commercial function
under a senior VP at a group level was introduced for further
development and implementation of these strategies. MTN has
also invested in undersea cables which will allow for cheaper
broadband for MTN which will in turn make data products more
affordable and accessible. This together with the decreases in the
price and distribution of smartphones will help penetrate the
untapped data market which presents a large opportunity for MTN. |
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Segmentation of the market creates more affordable technology
solutions to lower income segments of the market increasing
communication for the broadest possible group of people. Services
in line with data strategy include banking the “unbanked”, e-health
and relevant social initiatives. MTN’s foundations are focused on
education, health and other social and economic upliftment projects
of communications. This helps increase literacy which is a stimulus for
social and economic development in the country and will support
further data. |
| Inability to maintain and/
or grow profitability |
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MTN has aggressively over the last year been putting measures
and structures in place to reduce costs to better respond to the
evolving business model including new systems and processes.
Although some of these initiatives are still in their infancy, many
areas have been identified including a focused and ongoing
procurement drive, infrastructure sharing (MTN has established
a Tower Co in Ghana), shared services and outsourcing non-core
activities, improving efficiency of the distribution channel, as well
as tools such as ABC to leverage lessons and best practice across
the group. Revenue opportunities up and down the value chain
are often being considered on a collaborative basis. |
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Outsourcing, shared services and similar create opportunities for local
entrepreneurs as well as the leveraging of local resources. |
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Shortage of skilled human
resources |
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MTN strives to be an employer of choice. it is on a continuous basis
reviewing and enhancing its retention incentives to staff. These
include competitive remuneration practices which cover both
short- and medium-term incentives. MTN has also established an
Academy as well as a talent management programme building
leadership succession pools headed by a talent board under
the chairmanship of a non-executive director. The diversity of
its operations together with its sound reputation put it at an
advantage when securing talent. |
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Addressing scarcity of skills have directed the MTN Academy’s
initiatives to include more strategic investments in learning and
organisational development across the group and its operations. |
| Inability to timeously,
effectively and
efficiently invest and
upgrade network and IT
technology |
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Networks are monitored continuously ensuring adequate quality
and headroom capacity. Standardisation and optimisation of
systems and technologies together with outsourcing of non-core
activities does not only provide reduced costs but also ensures
discipline and focus on critical business requirements. Each
operation has a capital expenditure steering committee to drive
the initiatives implemented by the Group’s CTIO’s office. |
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Infrastructure sharing addresses environmental issues including
CO2 challenges. Energy efficient strategies including solar powered
base stations, engineered solution efficiencies and a focus on waste
mitigation. |
| Poor customer experience |
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MTN has, in most countries, implemented a streamlined
distribution framework which includes an enhanced and effective
footprint to ensure broad and deep distribution. Customer service
also forms part of the distribution framework and includes the
regular training for store and call centre staff on new developments
relating to products and services. This is aimed at ensuring a good
and consistent MTN experience. |
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In many of our markets the distribution channels have created
job opportunities. The commercial opportunities of the business
has been taken further in some countries where MTN has assisted
individuals from communities to establish their own businesses, also
providing them with the various skills they require to effectively run
businesses. |
| Inadequate governance
and control |
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Maturity of MTN’s control environment and governance structures
continues to improve. Comprehensive governance and oversight
structures exist including audit committees, risk committees,
internal audit, fraud prevention and risk management measures
covering all OPCOs in the Group. Although there will always be
areas of focus as far as the control environment is concerned,
MTN has made tremendous progress on this aspect. MTN has done
a comprehensive assessment of the King III requirements especially
on aspects like combined assurance, it governance, integrated
reporting and compliance and projects are currently underway
to address whichever gaps may exist in MTN’s compliance on this
topic. |
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MTN not only focuses on these issues internally but also in all of its
external dealings bringing an understanding and appreciation in the
communities in which it operates. |