Our Ambition 2030 strategy

As MTN transitions from Ambition 2025 to Ambition 2030, we build on a period of strong operational and financial progress that delivered growth, improved efficiency and a significantly de-risked balance sheet. Following a comprehensive strategic review in FY 2025, against a backdrop of shifting macroeconomic, regulatory, competitive and technological dynamics, the Board concluded that while the strategy is the right one, the framing of it was too complex. Ambition 2030 retains the core value-creation priorities of Ambition 2025 while sharpening execution through a simplified three-platform model – Connectivity, Fintech and Digital Infrastructure – underpinned by disciplined capital allocation, leading customer experience and AI-enabled growth, positioning MTN to convert structural opportunities into sustainable shareholder returns.

Our purpose: Leading digital solutions for Africa’s progress

Platforms of choice for consumers, homes and businesses

Connectivity

Connectivity is the foundational platform that underpins MTN’s Ambition 2025 strategy and its role as Africa’s leading digital operator. Beyond providing voice and data services, MTN’s connectivity platform enables secure, reliable and scalable access to digital services for individuals, businesses and governments across its markets.

Scale data

Accelerate home

Empower enterprises

Fintech

Our Fintech business has scaled exponentially across Africa. We have evolved from basic airtime and P2P services into a diversified financial platform spanning payments, lending, insurance and remittance. This transformation was anchored in the Ambition 2025 vision and enabled by the BOLD strategy. To remain relevant and sustainable, we are pivoting to become a digital-first platform focused on ecosystem growth and driving financial performance through advanced services

Grow ecosystems

Accelerate advanced services

Digital Infrastructure

Our digital infrastructure platform strategy has been streamlined to incorporate fibre and data centres. This approach positions the Group to better enable the exponential growth in digital workloads, driven by rising demand for fixed connectivity and data centres in Africa and beyond; especially in light of the adoption of AI. It will also enable MTN to take a leading role in accelerating digital infrastructure development across the continent, attracting investment, facilitating key partnerships, and unlocking value in key asset classes.

Advance fibre networks

Expand AI-enabled data centres

Unlock towers value^

^ Subject to completion of the IHS transaction.

Leading customer experience

Leverage Artificial Intelligence for growth

Create shared value

We unpack more on Our Ambition 2030 strategy in the Integrated report.

Our Ambition 2030 strategy

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