Following a comprehensive review of our strategy, the repositioning of our business will ensure sustained growth and greater relevance to 2025. MTN has built strong core operations, which are underpinned by the largest fixed and mobile network in Africa; a large, connected, registered customer base; an unparalleled registration and distribution network, as well as one of the strongest brands in our markets. This is our starting point.
In the wake of COVID-19, the challenges of reducing the Group’s risk profile and Holdco leverage have been brought into sharper focus. The pandemic has also highlighted the opportunities presented by the shift in the global operating environment. These factors inform the case for change and the need to revise our strategy. In light of the digital acceleration taking place globally, MTN recognises the opportunity to win in digital services in our markets as customers come online for the first time. In so doing, there is also an opportunity for MTN to align our priorities more closely with the development agendas of our operating markets.
Our revised strategy, Ambition 2025, is anchored in building the largest and most valuable platform business with a clear focus on Africa. This will rest on a scale connectivity and infrastructure business, making use of both mobile and fixed access networks across the consumer, enterprise and wholesale segments. The implementation of this growth strategy will be accelerated though selective partnerships and leveraging MTN’s brand as the most trusted and valued in Africa, while it will be supported and funded through enhanced cost and capex efficiencies. The execution of Ambition 2025 is embodied in four clear strategic priorities. We have identified five vital enablers to assist in operationalising our strategy.
Ambition 2025 frames our strategic priorities
Growth platforms, underpinned by Africa’s largest connectivity network
As part of Ambition 2025, we want to build five scale platform businesses on top of a very strong connectivity network. The platforms are at different levels of maturity, with – at one end – the fintech platform, which is relatively mature, and – at the other end – the API marketplace, Chenosis, which we launched last year.
One API layer
One data lake
5 growth platforms, underpinned by Africa’s largest connectivity network