Our Strategy

Following a comprehensive review of our strategy, the repositioning of our business will ensure sustained growth and greater relevance to 2025. MTN has built strong core operations, which are underpinned by the largest fixed and mobile network in Africa; a large, connected, registered customer base; an unparalleled registration and distribution network, as well as one of the strongest brands in our markets. This is our starting point.

In the wake of COVID-19, the challenges of reducing the Group’s risk profile and Holdco leverage have been brought into sharper focus. The pandemic has also highlighted the opportunities presented by the shift in the global operating environment. These factors inform the case for change and the need to revise our strategy. In light of the digital acceleration taking place globally, MTN recognises the opportunity to win in digital services in our markets as customers come online for the first time. In so doing, there is also an opportunity for MTN to align our priorities more closely with the development agendas of our operating markets.

Our revised strategy, Ambition 2025, is anchored in building the largest and most valuable platform business with a clear focus on Africa. This will rest on a scale connectivity and infrastructure business, making use of both mobile and fixed access networks across the consumer, enterprise and wholesale segments. The implementation of this growth strategy will be accelerated though selective partnerships and leveraging MTN’s brand as the most trusted and valued in Africa, while it will be supported and funded through enhanced cost and capex efficiencies. The execution of Ambition 2025 is embodied in four clear strategic priorities. We have identified five vital enablers to assist in operationalising our strategy.


Belief statement
“Everyone deserves the benefits of a modern connected life”
Strategic intent
Ambition 2025 “Leading digital solutions for Africa’s progress”
Build the largest and most valuable platforms
Drive industry-leading connectivity operations
shared value
Accelerate portfolio transformation
Vital enablers
Leading customer experience
Best talent, culture and future skills
Value-based capital allocation
ESG at the core
Technology platforms second to none
Can do

Ambition 2025 frames our strategic priorities

Growth platforms, underpinned by Africa’s largest connectivity network

As part of Ambition 2025, we want to build five scale platform businesses on top of a very strong connectivity network. The platforms are at different levels of maturity, with – at one end – the fintech platform, which is relatively mature, and – at the other end – the API marketplace, Chenosis, which we launched last year.

  • Fintech solutions – We have built a scale fintech business, but we have ambitions to double the size of the platform over the next three to five years and broaden the product proposition, moving from payments to lending to insurance to savings.
  • Digital services – We see the opportunity for mobile commerce where the fintech business intersects with our ayoba business.
  • Enterprise services – In recent years we have focused on connectivity: building and indexing up on enterprise. With increasing industrial IoT – workloads moving to the cloud – we see opportunity to create a significant and scale enterprise business.
  • NaaS (Network as a Service) – We see opportunity to improve the economics of our businesses across markets by extending our well-invested networks to support the sustainability of the industry in our markets.
  • API marketplace – We look to aggregate APIs and ultimately monetise them over time.
Fintech solutions
Digital services
Enterprise services
Network as a service (NaaS)
API marketplace

One network

One API layer

One data lake

  • Payments
  • Lending
  • Insurance
  • Saving
  • m-commerce
  • Messaging
  • Social media
  • User-generated content
  • Advertising
  • Unified Comms
  • IoT
  • Cloud
  • SD-WAN
  • Open mobile
  • Fixed as a service
  • Edge and DC
  • Cloud communication
  • Aggregate
  • Exchange
  • Monetise

5 growth platforms, underpinned by Africa’s largest connectivity network