Social performance indicators
Employment
Our commercial success is directly linked to the social
and economic wellbeing of our employees and the development
and application of their skills and talents in the business.
The continued expansion of our operations and the introduction
of new services have increased our subscriber base exponentially.
This has necessitated a renewed emphasis on capacity
building, skills development and succession planning
across the Group.
Ongoing staff expansion across borders also requires
the development of cultural understanding and new levels
of management leadership. Our Yello Leader Academy
is a year-long programme which actively instils a sense
of cultural acceptance and develops leadership maturity
among participants. The programme promotes the concept
of peer-group appraisals, where individual managers
receive performance feedback from both subordinate colleagues
and peers, enabling more balanced views of their managerial
abilities. The Yello Leader Academy was formed
two years ago to foster a common leadership vision across
the Group and to enable managerial staff at all levels
to refine their leadership skills.
Staff turnover
For the reporting period, MTN Groups staff complement
was 14 067. Some 1 700 employees joined the Group through
organic growth and 4 676 through corporate acquisitions.
The Group percentage for staff turnover during the year
was 8%. Our target for the coming year is between 5%
and 7%.
The staff turnover rate for MTN South Africa, specifically,
was 9%. Approximately 600 employees were retrenched
during the year when their positions became redundant
after the restructuring and merger of MTN Network Operator
and MTN Service Provider. In many instances, retrenchments
were voluntary.
Employee health and wellbeing
In South Africa, MTN has implemented a wellness programme
to support employees infected with or affected by various
illnesses including HIV/AIDS. The utilisation rate of
the programme is approximately 40%, which is good by
world standards. Testing for HIV/AIDS is voluntary and
results are confidential. MTN has partnered with its
medical aid scheme to run awareness programmes. These
include HIV/AIDSspecific content as well as information
about the administration of benefits. MTN capitalises
on World Aids Day to expand awareness in its operations.
The Group HIV/AIDS policy is available on the MTN intranet
at www.mtn.com. The policy guides employees on issues
such as prevention, handling unfair discrimination of
those infected and guiding employees to obtain care
and support. Each operation localises the policy to
align with regional conditions and cultural dynamics.
As at December 2006, the Group employed 11 481 permanent
staff members across all regions.
Number of permanent staff in operations covered in the
review
| |
| Region |
|
2006 |
2005 |
| South and East Africa |
South Africa |
2 477 |
2 513 |
| |
Swaziland |
89 |
83 |
| |
Zambia |
136 |
131 |
| |
Uganda |
447 |
430 |
| |
Rwanda |
151 |
144 |
| West and Central Africa |
Nigeria |
1 786 |
1 836 |
| |
Cameroon |
516 |
396 |
| |
Côte dIvoire |
576 |
595 |
| |
Congo-Brazzaville |
202 |
147 |
Remuneration
Employees are remunerated in terms of salary bands and
increases are performance-based. The Group has performed
a salary anomaly exercise and benchmarked salaries against
market norms in terms of the various salary bands. Total
Group payroll expenditure for 2006 was R2,5 billion.
Total payroll for operations covered in the review
(Rm)
| |
| Region |
|
2006 |
2005 |
| South and East Africa |
South Africa |
1 040 |
908 |
| |
Swaziland |
9 |
8 |
| |
Zambia |
34 |
11 |
| |
Uganda |
90 |
65 |
| |
Rwanda |
13 |
10 |
| West and Central Africa |
Nigeria |
467 |
441 |
| |
Cameroon |
110 |
64 |
| |
Côte dIvoire |
110 |
37 |
| |
Congo-Brazzaville |
36 |
3 |
A mobile workforce
MTN understands that financial remuneration alone does
not inspire a talented and educated workforce. The Groups
strategy of increasing crossborder secondments between
regional operations goes a long way toward enhancing
job satisfaction and skills growth among mobile employees.
The increased potential for employees to travel between
operations has also enhanced MTNs ability to attract
highly skilled and experienced individuals.
Whistle-blowing
Whistle-blowing hotlines were introduced into all nine
operations covered in the review. All MTN employees
are encouraged to report fraudulent activities using
the hotlines in terms of MTNs whistle-blowing
policy. MTN will continue to improve fraud-prevention
measures in the expanded company through the introduction
of a fraud prevention function at Group level. The purpose
of this function will be to develop enhanced fraud-prevention
guidelines and assist operations in implementing fraudprevention
measures.
Code of ethics
The Groups code of ethics recognises the right
of all employees to work in an environment that is free
from any form of harassment or unlawful discrimination
on the grounds of race, gender, sexual orientation,
place of origin, citizenship, creed, political persuasion,
age, disability, marital or family status. Employees
are urged to promptly report any case of actual or suspected
discrimination or harassment to their designated managers.
The Group is committed to the principles of freedom
of association and collective bargaining. Accordingly,
MTN ensures that open and consistent dialogue with employees
is maintained at all times.
Employee fairness
MTN is committed to employee fairness across the Group
and institutionalises, as far as possible, fair human
resource practices, with a strong emphasis on employee
diversity and development. In South Africa, where the
issues of employment fairness are legislated, the Group
is particularly vigilant in ensuring compliance with
the Employment Equity Act. Employment equity forums
have been established to handle related issues.
Customer relations
Electromagnetic frequencies
The Group is prudent in its response to public concerns
on electromagnetic frequency issues. While MTN respects
customers views and is committed to responding
to concerns, the Company is cautious not to perpetuate
unwarranted doubts and perceptions.
To address public concerns meaningfully, MTN co-ordinates
public participation meetings to clarify substantiated
electromagnetic frequency impacts. Where appropriate,
company representatives meet with individual customers
who have specific concerns.
Call centre management practices
In our previous report, MTN highlighted the pressures
of high call volumes on our call centres due to the
increase in non-technical queries from customers. MTN
South Africa has since expanded the call centre infrastructure
by improving its interactive voice recognition capability
to handle more calls. MTN has also increased its call
centre staff complement by approximately 300 agents
and will continue to enhance this capability in 2007
and beyond.
- On average, our South African call centres handle
over 100 000 calls per day. The main issues dealt
with by call centres relate to handset technical questions,
value-added revenues and directory enquiries. Caller
language preferences and levels of technical competency
particularly pre-paid customers add
unique complexities to our call centre operations.
The majority of caller issues relate to difficulties
in reading recharge vouchers and handset related queries.
Where other mobile service providers refer customers
with handset queries to relevant handset providers,
our South Africa-based call centres provide technical
handset assistance.
- MTN Cameroon launched a customer relationship management
system in November 2006. The system is aimed at improving
customer service activities and enhancing the working
conditions of call and service centre staff. This
will be achieved through improving customer query
handling by giving service staff a single view of
customer data.
- The MTN call centre in Swaziland experienced a 35%
increase in calls in 2006. This resulted in decreased
callanswer rates and lower service levels compared
to previous years. Customer queries related mainly
to difficulties in remote recharging. Other contributing
factors were network failures and network congestion
from time to time.
The table on page 118 details call centre performance
in the nine countries covered in the review.
Call centre performance review
| |
| Region |
Country |
No of call centres |
Avg calls per month |
| South and East Africa |
South Africa |
5 |
5 219 432 |
| |
Swaziland |
1 |
119 875 |
| |
Zambia |
1 |
164 624 |
| |
Rwanda |
1 |
18 200 |
| |
Uganda |
1 |
349 536 |
| West and
Central Africa |
Nigeria |
1 |
2 508 834 |
| |
Cameroon |
2 |
465 834 |
| |
Côte dIvoire |
1 |
103 961 |
| |
Congo-Brazzaville |
1 |
162 825 |
Customer health,
safety and wellbeing
Responsible use of mobile phones
MTN is a key provider of research and information on
the safe and responsible use of mobile phones to the
South African Cellular Telecommunications Association
(SACTA). In collaboration with SACTA, MTN periodically
contributes to the generation and distribution of documentation
to stakeholders on the safe and responsible use of mobile
phones. MTN encourages subscribers to use mobile phones
responsibly, particularly while driving a motor vehicle.
In South Africa, the use of a mobile phone while driving
has been prohibited since August 2000. Drivers should
pull over and stop before making a call. If this is
impossible, a hands-free kit will significantly improve
safety, especially if drivers use voice-activated dialling
or answering.
Managing the effects of radio frequency
While research on the potential negative effect of radio
frequency exposures is ongoing and not yet conclusive,
its management remains a priority for MTN. The MTN Group
keeps track of global research, specifically the GSM
Association, and receives regular updates on research
findings. Guidelines on acceptable levels of emissions
are issued by the Department of Health in South Africa,
based on the guiding principles set by the International
Commission for Non-ionising Radiation Protection (ICNIRP).
MTN ensures that its radio frequency emissions are below
this level. Should any member of the community voice
concern on a specific site, we test emission levels
and report on our findings. We also work with the requirements
internally to improve safety levels. During the year,
the Department of Health confirmed that South African
cellphone operators function well within required standards.
Installation and maintenance technicians
The MTN Group is committed to the pro-active management
of health and safety throughout the company and its
operating units. Our main health and safety risks are
associated with routine base station maintenance activities
such as working on towers, electric shocks, exposure
to electromagnetic fields, exposure to hazardous chemicals
as well as the long hours of work and long distances
technicians are expected to drive.
The Group addresses these specific risks across the
nine operations covered in this review by ensuring that
management, staff and contractors are appropriately
trained in the Groups safety and health systems
and are aware of health and safety requirements. The
Group monitors contractors compliance with MTNs
safety, health and environmental (SHE) risk management
obligations and periodically audits the effectiveness
of the SHE risk programme to facilitate ongoing improvements
in line with leading global practice and relevant legal
and regulatory requirements.
MTN closely monitors contractors activities.
In South Africa, contractors are required to adhere
to specific contractual SHE clauses relating to numerous
legislative acts. These acts place accountability for
SHE compliance on MTN as a company. We, in turn, extend
these responsibilities to our contractors both
contractually and through extensive educational initiatives
and awareness guidelines. We are continuously improving
educational programmes to ensure contractors are informed
of their responsibilities and adhere to critical safety
requirements.
Although MTN met all set safety requirements, it was
with great regret that the company recorded one fatality
during the year.
Training and
education
Training and development
MTN sets minimum standards for training and development
across the Group by mandating local operations to:
- Spend approximately 5% of their labour budget on
employee training (the table below indicates training
expenditure per country).
- Link employee training requirements to their individual
development plans. This not only further develops
our employees but ensures the effectiveness of our
performance management system and succession planning
initiatives.
While the Group sets guidelines for training and development,
each operation localises training programmes to meet
priority competency requirements and align with cultural
dynamics. Total MTN Group expenditure for training in
2006 was R133 million. In South Africa, overall expenditure
for training was R53 million. This exceeded the skills
development levy of 1% of the labour bill by 4%, ie
MTNs training expenditure amounted to 5% of the
labour bill. In addition, MTN employees in South Africa
can apply for a financial grant from MTN of R5 500 per
year to register at any of the countrys academic
institutions. Selected studies must benefit the company
and the telecommunications sector.
Training expenditure in the countries covered in the
review
| |
| Region |
Countries covered in the review |
R million
2006 |
| South and East Africa |
South Africa |
53 |
| |
Swaziland |
- |
| |
Zambia |
- |
| |
Rwanda |
3 |
| |
Uganda |
1 |
| West and
Central Africa |
Nigeria |
43 |
| |
Cameroon |
5 |
| |
Côte dIvoire |
4 |
| |
Congo-Brazzaville |
2 |
An employer of choice
The YelloStars Awards programme is an important
component of the MTN Groups drive towards becoming
an employer of choice across all the countries in which
it operates. Staff surveys have indicated a strong desire
for an effective reward and recognition programme. YelloStars
was launched in October 2004 and implemented throughout
MTN operating units during 2005. YelloStars has
become a vehicle for recognising peers and rewarding
individuals who have made significant contributions
to the continued success of the Group. More than 1 000
nominations were made in the first year.
The purpose of the YelloStars programme is to
build informal networks of recognition, to show appreciation
to those who have gone the extra mile and
to enhance the culture of MTN as a whole. Recognising
and rewarding MTN employees is an essential part of
acknowledging the efforts of high achievers and showing
MTNs appreciation for the contributions made in
helping the Group achieve its commercial results.
Equity, diversity, non-discrimination and local skills
development
Employment equity continues to underscore competency
development in the South African operation. Our employment
equity strategy was well supported through the companys
competency development initiatives during the year:
- MTN South Africa invested R6,9 million in learnerships
and internships in 2006.
- The implemented NQF 2 7 learnerships and
internships predominantly benefited black learners.
- MTN recouped R3,8 million from governments
learnership and internship grants.
- MTN entered into a partnership with the Innovation
Hub CoachLab to develop high-level telecommunication
skills of top-calibre black postgraduates.
- In June 2006, 90 learners completed the MTN learnerships
programmes, with some graduates subsequently integrated
into the company. Thirteen of these learners were
disabled youths.
The programme was launched in 2003 and is geared towards
training unemployed school leavers or university students
but has been extended to include MTN employees. Two
MTN trainers graduated and received the national diploma
in occupationally-directed education, training and development
practices. This is the first such qualification to be
awarded through the process of recognition of prior
learning in South Africa.
MTN emphasises employment equity and is committed to
the development of all our employees. Our internal training
programme addresses the competency requirements of all
levels of staff. This includes training for career growth
as well as technical training. MTN follows the guidelines
set by the Department of Labour to train a certain number
of staff and to allocate a portion of our overall budget
to training.
Respect for privacy
The Regulation of Interception of Communications and
Provision of Communications-related Information Act,
2002 (RICA) in South Africa requires that all telecoms
service providers obtain and retain certain personal
customer data when entering into service contracts.
Customer privacy is of paramount importance to MTN.
The company maintains, as far as possible, the confidentiality
of its customers within the regulatory environment as
stipulated by RICA. MTN does not divulge personal details
or monitor communications unless mandated to do so by
law.
In 2007, MTN will place more emphasis on information
security and engage with our local operations to assess
associated risks. This includes customer information
security as well as MTNs data and network security.
Once MTN has a concise risk profile it will enhance
its systems accordingly and update the requisite policies
and procedures relating to information integrity and
privacy.
Corporate social responsibility
MTN Foundation
The MTN foundation model is the foremost corporate social
responsibility (CSR) management structure for the MTN
Groups related initiatives across all operations.
The Groups CSR framework gives guidance on establishing
relevant programmes and new regional MTN foundations.
The framework also mandates that CSR initiatives focus
on education, health, culture and any other two areas
determined by local and regional priorities. The latter
is underpinned by each operating countrys unique
social challenges.
MTN Cameroon officially launched its foundation in
February 2006, bringing to three the number of operations
with formal foundations. The roll out of the MTN foundation
to other operations will continue in 2007. MTN aims
to have fully operational foundations in the more established
operations (Uganda, Rwanda, Swaziland, Côte dIvoire
and Congo-Brazzaville) by the end of 2007. Countries
where the foundations have not been officially launched
will continue to manage CSR projects based on set guidelines
as outlined in the CSR framework. All CSR programmes
will continue to be funded by up to 1% of profit after
tax, as per the Group board mandate. The table on page
129 shows the CSR spend across all operations and, specifically,
the operations covered in the review.
Measuring success
MTN measures the success of its CSR programmes by considering
four imperatives:
- The value added to the overall business.
- The sustainability of the project once our contribution
is terminated.
- The impact the project has had on individuals and
the community.
- The development of partnerships to increase the
investment value of the project.
MTN will continue to refine its measurement of successful
CSR outcomes in the year ahead.
Philosophy of partnerships
MTN acknowledges the important contributions made by
regional governments, local municipalities, numerous
global organisations and the private sector in promoting
local CSR projects particularly community and
rural initiatives.
- In April 2006, the new MTN foundation in Cameroon
signed agreements with the Red Cross and United Nations
Childrens Emergency Fund (Unicef ). The foundation
donated US$50 000 to each organisation to facilitate
microprojects in Cameroon. The Red Cross will use
its allocation to finance a road safety programme
and to implement an Aids prevention programme. Unicef
will use its funding to construct water points in
three schools in Adamawa Province as well as campaign
for childrens rights in the region.
Corporate social responsibility performance highlights
Healthcare
HIV/AIDS
Through its HIV/AIDS initiatives, MTN aims to promote
dialogue on the subject and support for those afflicted
by the disease.
- MTN South Africa continues to sponsor the national
television programme, Beat It, launched in association
with the SABC in 2005. The programme deals primarily
with HIV/AIDS-related themes. Estimated viewership
has increased from 350 000 in 2005 to 11,5 million
in 2006.
- In Nigeria, MTN formally launched the first of its
six targeted HIV/AIDS voluntary counselling and testing
(VCT) centres in April 2006. Situated in Kogi State,
the VCT centre was built, equipped and donated as
part of the MTN foundations focus on healthcarerelated
community programmes. The centre offers pre- and post-test
HIV counselling, care and support. More than 500 in-school
youth have received training as peer educators in
the programme. The centre aims to provide education
and services to pregnant women relating to prevention
of mother-to-child transmission. More than 250 people
have received counselling since the opening of the
first VCT centre.
Educational
Schools Connectivity Programme
- The MTN Schools Connectivity Programme in South
Africa is part of the MTN foundations education
portfolio. Since 2002, the project has established
183 multimedia centres aimed at improving the quality
of education and access to information technology
for learners in rural areas. In February 2006, six
schools in Limpopo Province received multimedia centres,
raising the number of schools connected to 40.
- The MTN Nigeria foundation launched the third phase
of its SchoolsConnect project in Bauchi State in northern
Nigeria during the year. The project, designed to
provide secondary schools with fully operational computer
laboratories, has benefited nearly 50 000 learners
and more than 2 000 teachers to date. The third phase
will expand the roll out of computer laboratories
in the region, each complete with 21 computers, a
server and VSAT interconnectivity.
- Since the establishment of the MTN Cameroon foundation
two years ago, it has successfully implemented 20
multimedia centres in secondary schools and universities
in the country as part of its school connectivity
programme. Each of the multimedia centres is equipped
with at least 20 computers, a server and VSAT connectivity.
An ICT engineer has been appointed to train students
and teachers. This project currently reaches more
than 60 000 learners.
Art and culture
MTN art and culture
- In South Africa, the MTN foundations art and
culture portfolio continued its support for the MTN
Schools Art Awards. In addition, through this portfolio,
the foundation launched a 300-page art book, Messages
and Meaning, showcasing artists and art works from
the Groups corporate collection. The colour
images of both African and South African artworks
in the MTN art collection illustrate a series of 13
essays by leading writers, art historians, anthropologists
and curators. The writers share their insights on
some of the 1 400 works in the collection. The book
will be distributed to libraries and cultural institutions
throughout the country.
- In Cameroon, 20 children participated in the Enfants
en Eveil training workshops offered by professional
artists and designers. Forty paintings, produced by
12 children between the ages of nine and 15, were
placed on exhibit in Douala. Titled Regards denfants,
the exhibition united children from different backgrounds
and drew many enthusiasts of cultural history from
across the region.
Technological
MTN ScienCentres
- The MTN-supported ScienCentres in Cape Town and
Umhlanga in Durban continue to provide worldclass
science education. Both centres provide a fun environment
for learners while teaching them about scientific
discoveries and technological
innovations.
- MTN Uganda built a science laboratory for a school
in the Kiboga district, enabling more than 100 learners
to participate in training workshops for catering,
tailoring, arts and crafts. To ensure sustainability,
the centre has launched a restaurant offering meals
to local residents and visitors; the meals are prepared
by domestic science
students.
Entrepreneurship
ICT and rural entrepreneurship programme
- Established in April 2005, the ICT and rural entrepreneurship
programme in South Africa aims to empower women entrepreneurs
through seminars and business training. To date, MTN
has established 30 business centres and educated and
trained 1 050 women entrepreneurs an increase
of 500 over 2005 trainee figure.
Community upliftment programmes
- MTN South Africa launched MTN@ccess in the township
of Alexandra, north of Johannesburg, in June 2006.
Via an online portal, the facility provides convenient
internet connectivity and access to a wealth of educational
information to one of the countrys poorest communities.
- MTN Uganda constructed three school blocks for a
school in Jinja, eastern Uganda. The project formed
part of MTNs deliberate strategy of partnering
with communities in creating sustainable development.
MTN staff arranged a fun day for learners during which
they assisted in painting and cleaning classroom blocks.
- For the second consecutive year, MTN Rwanda has
sponsored a treeplanting campaign at primary schools
across the country. This is in response to the governments
call for the private sector to assist in conserving
the environment. The company donated RwD9,8 million
during the year to plant 40 000 trees in selected
schools across the country. A similar amount will
be donated in the coming year.
- MTN Rwanda and Grameen Foundation, a global non-profit
organisation that combines microfinance with new technologies,
partnered to launch the VillagePhone project in the
region. The project will provide affordable telephone
services in remote areas with no access to public
communications where power supplies are either unreliable
or non-existent.
- MTN Swaziland donated US$60 000 to refurbish one
of the countrys busiest hospitals. The donations
were used to refurbish a maternity ward at the Raleigh
Fitkin Memorial Hospital in Manzini, east of the capital
Mbabane. The hospital currently serves more than 350
000 people. Also in Swaziland, some 50 MTN staff members,
led by the chief executive, combined their efforts
to construct a house for a family of four orphaned
siblings. Staff also donated clothing and food.
- In September 2006, MTN Congo committed to sponsoring
the Diables Rouges, Congos national football
team, for four years. For the first time in the history
of Congolese football, an African company based in
the Congo has committed itself to supporting the Diables
Rouges. The agreement marks an important stage in
the development and expansion of Congolese football.
- In partnership with the WWF, the MTN foundation
in Cameroon is developing a programme aimed at educating
local people on environmental conservation. With funding
of US$300 000, the programme is accompanied by a reforestation
campaign, titled A Tree for Life. The
campaign aims to support conservation efforts to preserve
natural resources in the north and far-north provinces
of Cameroon and reinforce an environment-friendly
awareness in the northern towns of Cameroon.
- A co-operation programme, initiated between the
Cameroon government and Unicef for the period 2003
2007, identified Adamawa province as a priority
intervention zone considering critical education and
health indicators. To ensure rapid results, Unicef
implemented a strategy known as Activity convergence
for children survival and integrated development.
Within the framework of this programme, the MTN foundation
and Unicef signed a co-operation agreement on the
protection of childrens rights. The programme,
with funding of US$50 000 is targeted at the construction
of water points and sanitation facilities in three
schools.
VillagePhone Rwanda
To help promote greater telecommunications access for
Rwandan villagers, MTN Rwanda and Grameen Foundation,
a global non-profit organisation that combines microfinance
with new technologies, launched the Rwandan VillagePhone
project.
The project provides affordable telephone services
in places where there is no access to public communications
and where power supplies are either unreliable or non-existent.
The concept of village phones was first introduced in
Bangladesh and is now finding its way to remote African
communities. Since the launch of the year-long pilot
programme in the district of Gashora in June 2005, some
50 Rwandans have taken part. Operators will soon be
available in 14 of Rwandas 30 districts and over
the next three years, VillagePhone Rwanda aims to create
3 000 new businesses throughout the country.
A VillagePhone set consists of a mobile handset, an
external battery that lasts as long as a month before
needing to be recharged and an extended antenna that
can read even the weakest signals over long distances.
Modern information management in Nigeria
The role of the library is changing rapidly in the digital
age and MTN foundations Universities Connect project
has been designed to meet these new information management
challenges in Nigeria. The initiative is a collaboration
between MTN foundation and NetLibrary Nigeria Limited,
a development company established to facilitate access
to digital information resources worldwide.
The first phase has already been launched at the University
of Lagos, where MTN foundation held an interactive session
with students in November 2005. The project will provide
sustainable access to up-to-date information at tertiary
institutions.
It will also provide a link to the worlds largest
collection of digital resources from over 5 500 libraries
and 300 publishers (through international partners)
to assist university students and professors to gain
access to digital resources.
Corporate social responsibility recognition
- The MTN Nigeria rural telephone project, a microfinance
scheme under the MTN Foundations economic empowerment
portfolio, won the award for Best Use of Phone in
the Community granted by the GSM Association at the
3GSM World Congress in Barcelona, Spain. The Akede
Project was first launched with 30 phone ladies
in 2004. Today 100 women participate in 20 communities.
The project trains and equips rural women with the
skills and equipment needed to start a call centre
in their communities. The equipment includes a handset,
SIM pack, airtime, promotional materials, antennae
and a battery pack.
- In February 2006, MTN was voted Most Socially Responsible
Company by THISDAY Awards in Nigeria. MTN received
the award ahead of other significant corporate players.
The award is a further endorsement of the wide impact
and sustainable social investment driven through the
MTN Foundation.
- In June 2006, MTN Uganda received the Transformers
Appreciations Award intended to honour Ugandans who
have helped transform the country. MTN received the
award in recognition of its role in developing the
communications sector in Uganda.
- During the year, the Group received a gold award
in the sponsorship marketing category of the 2006
Sunday Times Marketing Excellence Awards. This award
recognised MTNs sponsorship of the MTN Africa
Cup of Nations, and represented a watershed achievement
for the company, transforming MTN into a major player
in football sponsorship.
- MTN South Africa received the Progressive Company
of the Year award at the Black Management Forum Presidential
Awards for Business Leadership. This category rewards
companies based on their growth, transformation, empowerment,
support of small and medium enterprises and corporate
social responsibility initiatives.
- During 2006, MTN Cameroon received four awards,
including best price plan with total flexibility,
best distribution strategy with the introduction of
electronic voucher distribution, best corporate communication
with the launch of MTN foundation and best corporate
magazine with Yello Cameroon edition.
CSR spend across the nine countries covered in the review
| |
| Region |
Countries covered in the review |
2006
R000 |
2005
R000 |
| South and East Africa |
South Africa |
21 811 |
21 023 |
| |
Swaziland |
1 024 |
517 |
| |
Zambia |
331 |
NA |
| |
Uganda |
1 034 |
740 |
| |
Rwanda |
221 |
185 |
| West and Central Africa |
Nigeria |
49 533 |
28 943 |
| |
Cameroon |
3 370 |
2 820 |
| |
Côte dIvoire |
1 299 |
NA |
| |
Congo-Brazzaville |
164 |
NA |
|